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Rory Reid Award 2022 - BMW iX

Find out why the BMW iX is the 2022 winner of the Rory Reid Award

Given the amazing array of cars Rory Reid gets to drive fronting Free Trader UK’s YouTube channel, his personal choice for favourite car of the year is informed by an incredible range of experience. His pick? It’s the BMW iX - perhaps one of the more controversial entrants into the electric car world but one that, once the shock of its design subsides, reveals the true quality beneath.
"I’m always looking for a car that pushes the boundaries, that makes people sit up and take notice,” says Rory of his choice. “The BMW iX has standout styling both inside and out. Its cabin is remarkably luxurious with stunning attention to detail and the quality of the technology on offer is astounding. I also love the way the car drives; it’s beautifully smooth, incredibly fast and makes every journey feel special.” As we’ve discovered, the BMW iX turns heads and demands attention, be that on our social media channels or in real life. To find out more about why Rory loves the car so much check out his video review to find out why it deserves the one-word summary of “Brilliant.”

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